Achieving Business Success Using MarketingB��s B��ItB�� Factor |

A company begins by defining its message, which in turn identifies its marketing, which ultimately defines its medium. Each step defines the next. It is imperative that business owners and entrepreneurs define and express their core values in their marketing and that those values reflect and resonate with their target market. In todayB��s marketing world, the trust factor is the B��itB�� factor.
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