I have been quite interested in the power of branding and brand quality when it comes to the purchasing of new and used cars. It would appear that the kudos attached to the badge on the front of the car is more important to some prospective buyers than the engine specs, reliability factors, safety rating or any other myriad of attributes. The question is why a badge matters so much to some people.
Read More... [Source: Automotive Articles from EzineArticles.com - Posted by FreeAutoBlogger]
Used SEAT & The Power of Branding
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