High Impact Business Card Design

By: charen


When introducing yourself to potential clients, a key introduction piece is your business card. You want your business card to show people your brand and the personality of your business. To do this, you need a well designed business card. Here are some design tips to employ to create high impact business cards that people will want to keep:

Use the same font and design style on your business card that you use on your other marketing materials. Your business card is part of your branding strategy, so it should match the rest of your brand’s image. Online business card printing services can make this easy for you by easily uploading the font used on your other marketing materials.

Use prominence basics. Your name should either be the first or second element people notice when they first look at your card. If your name isn’t the first element that catches people’s attention, then your logo should be the number one element.

The rest of your contact information, including your company’s name, should be in smaller font. You don’t want too much information competing to be read first. Make it easy for the reader by making what you want them to see first the biggest element on your card.

Use your logo. Don’t forget to add your logo – it will probably be your only graphic design on the card. And if people see your logo on your card, they’ll be more apt to remember your logo the next time they see it in an advertisement or when they drive past your store.

Don’t use clip art. Clip art doesn’t look professional and it’s probably not licensed for logo use anyway so you could face legal issues if you do use it. Hire a graphic designer to help you come up with a graphic or logo that is unique to your company. Also, anyone can use clip art, so it won’t help you stand out from your competitors.

Use the back side of the card. You’ll get the most benefit from your money by using the back side of your card. You can either include a short list of benefits and/or services your company provides, or you can include some helpful information like local emergency numbers or a three- or six-month calendar (a yearly calendar would be too small to fit on the back).

Pick the right paper or cardstock. The feel of your business card is just as important as its look. If your business card is flimsy, people will think you don’t have the money for good quality paper and are therefore unstable. However, if you use nice, heavy cardstock that has some texture to it, your card will exude a classy feel. Feel different types of paper at a stationery store or at a printing company. Pick the one that gives you the reaction you want people to feel when they hold your card.

Make your card functional. One functional idea is to make your business card into a magnet. Magnetic business cards are very popular because everyone uses magnets and you’re business card will be in a place people look several times a day.

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