Greeting Card Business - The Right Way To Start

By: Alphonso Sirtle...


A greeting card business is for you if you are interested into something new, with great chances for developing into a money making deal. You may want to decide about the whole process of making the cards and selling them or you may choose to be responsible for only one part. If you like to draw or to write, you can participate in the making process, or you can just sell them.

There are some tools you will need to start your business but if you are a freelancer working for bigger greeting cards companies, the investments are not extremely expensive. If you like to draw greeting cards, you need a computer and a graphic art software and if you are a writer, then you need only the computer and, of course, inspiration.

When you work as a freelancer, the downside is that you cannot get jobs all the time. In average, companies pay about 50 dollars for the design of a greeting card and you can get jobs for several hundred dollars. Instead of waiting for others to give you some work, start your own greeting cards company. For this, you must buy a vending route from a bigger company. So your investments will be bigger, reaching even several thousand dollars. But what you sell will bring you profit directly.

In order to get your greeting cards business on its feet and in case you are a creative person, do not hesitate to get involved in the whole process of making the cards and selling the cards. As an owner of a small business, you cannot hope to bite a large part of the market all of a sudden. Instead, use the internet to make your business known to the customers. There are also some things you will need to know, like prices for printing services and software. Try to find a niche for your cards and try to work with small stores. You can still make a nice profit, there is no need to worry too much you do not have the same opportunities as the big companies in the field.

In order to sell your creations, start a website. This will be the way to contact your future customers. Become the owner of a website and of a domain and then you can get down to business. Keep your costs low, at first, so you do not find yourself, in a poor financial situation.

After making the website, start filling it with content. The content is nothing else than your personal greeting card designs that you have been working on. In order to get customers visiting your website, make it search engine optimized. You also need to put ordering information for each card. To attract more people, offer them good deals, like one card for free for one bought, or anything else that crosses your mind. If you provide people with good quality products and you show them appreciation for using your services, you will soon begin to develop a name in the field.

When an order is placed for a greeting card, be prepared to print it and send it to the customer. To earn more money, offer personalized greeting cards for those willing to pay a little more. If you offer customers a large pool of cards from which they can choose, then you really are in business.

Alphonso Sirtle is the Editor and Publisher of Article Click. For more FREE articles for your ezine and websites visit - www.articleclick.com