A New Product Source & Improving Your Listings

By: Drew020


Although I generally discourage you from selling physical products that are manufactured by someone else, occasionally I'm made aware of a source that I like to pass on to you because it's proved itself to be reliable and profitable..

This is one of those occasions because I have just discovered a fantastic NEW source of products you can re-sell on eBay: Department of the Treasury auctions (USA).

Have you ever wondered what happens to all the goods seized by the authorities in various police raids? Items like luxury cars – Ferrari, Porsche, Jaguar, Bentley, etc, fabulous jewelry, prime real estate – all previously owned by drug barons, fraudsters, and money launderers who have been sentenced and had their property seized by the authorities.

You'd be forgiven for thinking it sounds like something straight out of CSI: Miami, but the fact is, the government has no use for these items after they have been seized and they have decided to auction them off to the public.

Their reasoning is that the ‘innocent' public should gain some benefit from the goods of criminals. So they started auctioning off these items most of them going under the hammer for a fraction of their real value. Of course, that's great for you as an eBay seller you can turn around and sell these items for a substantial profit on eBay.

The auctions happen mainly in Los Angeles and as yet remain relatively unknown, so you have a fantastic opportunity to get incredible, unrepeatable bargains before more people find out what they're missing out on! For more information on upcoming auctions, as well as registration information and buyer tips, visit

www.ustreas.gov/auctions/customs/

A good friend of mine recently showed me his ‘mock up' for a new marketing brochure for his stone restoration business. Frankly, it was terrible. He wanted to appeal to affluent consumers but the style of writing was way off base, it just didn't fit his target audience.

We reworked the brochure and all agreed that it was much more effective as a result of writing with the target audience in mind.

There's a powerful lesson here for your eBay listings.

When deciding what to write in your listings, there is no ‘one size fits all' approach that works with all types of products. Since most people are not natural writers, they tend to get this wrong, a mismatch that loses them lots of customers.

Let's consider some examples. Suppose that you were selling a credit repair service specifically for low income individuals. If you were to use complex language, snobbish sounding terminology or otherwise address the potential customer in an inappropriate way, they'll probably go elsewhere.

On the other hand, if you were selling expensive cosmetic surgery to wealthy individuals you need to appeal to them in language they understand and appreciate.

A big breakthrough occurred in the effectiveness of my eBay listings when I invested in the following three books. They are inexpensive and they should be part of your library:

Words That Sell

More Words That Sell

Phrases That Sell

They're by Richard Bayan, and they contain thousands of persuasive words and phrases, categorized by subject or theme. They will be an invaluable tool to help you write listings that appeal directly to your target customer. Do that, and you'll see an immediate improvement in the effectiveness of your auctions.


sendmyfreegift.com/ myauctionacademy.com/