Are You Getting The Most Out Of Your Business Cards

This is often the mistake made by most business owners when they create their business cards they always forget about the back side.

Full color business cards, even those done by professional business card printing companies and paid for expensively, are considered a waste when you forget the back side. Not only that, you also waste your opportunity to promote more effectively by letting that available space go empty.

Remember that the number one objective of any marketing campaign, be it color business cards, custom flyers, or even advertising postcards, is to sell. Without anything on the back side of your cards, youre already throwing away your chance to make a sale for your business.

So what can you do for that wasted lot? You can always use the back of your card to expand, as well as confirm your sales pitch. What do I mean by this? Whatever selling sentence you have on the front of your card, should be reiterated at the back. This way, you are able to provide a solid foundation for your target audience to look positively on your message.

Another way you can fill that empty back space is to explain further your message. Or you can also quote testimonials form satisfied customers. Or better yet, make a list of all your products and services.

Still some printed a map of their store location at the back of their cards. Others put valuable information and tips to make clients and prospects flip the cards over and over again.

Whatever it is you put in that unchartered space in your business card, remember to place something that will work for you and your business. And dont forget to position your name not only at the front, but at the back as well, to help your target audience to easily remember it.

The key is to use that back space as a marketing area for your business. Veer away from the conventional method of leaving that real estate empty. Youre investing valuable money, time and energy anyway to your business card printing job, so why not make the most of it and use that vacant real estate in your color business cards to effectively advertise?

Keep in mind that marketing collateral that uses all available space and opportunity to make a sale is an effective tool indeed. So make use of that empty space. Youll most likely to stand out if you create a professional advertising tool using both sides of your cards.





--------------------------------------------------------------------------------
About the Author:
For comments and inquiries about the article visit:
http://www.printplace.com/printing/business-card-printing.aspx, http://www.printplace.com/printing/color-business-cards.aspx