How Corporate Gift Baskets Can Be a Valuable Management Tool

By: Brian F Connors


A Business 101 lesson tells everyone in the corporate world that the customer is king. Their revenues are the lifeblood of any organization that depends on their streams of income to survive. The owners and managers must keep them happy and nurture an ongoing sense of goodwill to ensure a healthy business relationship in the future.

But what is the next step after common sense convinces you of this? What is a handy, convenient, and uncomplicated way to display your company’s devotion to customer satisfaction? What weapon is at your disposal to quickly, efficiently and cost effectively tell your indispensable patrons that you are thankful for their business? Corporate Gift Baskets is the answer.

Did you know that corporate gift baskets are not just a bunch of meaningless stuff packed into a lifeless container? They can have a corporate theme but they can also be tailored to your type of business relationship. In other words, there are baskets that are specific to different types of industries. Examples?

Are you a landlord, property manager or builder that wants to welcome new residents with a tasteful display of appreciation? Well, there are “New Home” gift baskets that are specific to those customers ready for you to send out to those folks. Do you own or manage a casino or nearby hotel, condo, or other type of business within a gambling community? There are casino themed gift baskets that could hit you a jackpot of public relations. How about those managing a country club? There are golf gift baskets that can be sent out to welcome new members or to be used as prizes for tournaments as well.

Are you affiliated with the healthcare field? There are corporate gift baskets that can have a “Get Well” or heart-healthy or new baby theme to them. Own or manage a luxury type of enterprise? There are bath and spa as well as gourmet food and upscale chocolate gift baskets that you could have sent to customers that have made living quite comfortable for you as well. There are gift baskets for businesses related to gardening, movies, weddings, coffee, tea and a multitude of other types of businesses. All of these can be sent out with your own customized personal message of good business cheer and thankfulness.

Ok, so there’s a corporate gift basket that caters to your type of business. That means that you would have to jump through a series of hoops and go through a bunch of hassle to get it into the hands of your precious customers, right? Au contraire, my friends! The execution of the plan could take you mere minutes, if that. How so?

The owner, manager, or office administrator that wants to see this action through would just have to go online using Google, Yahoo, MSN or the search engine of their choice. He or she would then type in the keyword phrases relating to the type of item that they seek. (ex. “golf gift baskets”, “bath spa gift baskets”, “new home gift baskets”, etc) There would then be a search for the precise product needed at the budgeted price. What happens after one is found on a safe and secure website?

Simply use your typing skills and tell the corporate gift baskets website where and to whom to send the chosen treasure and by what date. Next step is to fill-in the credit card info using the trusty company card and press the clicker and the deed is done. The whole process can be completed in even more of a flash once you become comfortable with and regularly use a particular favored website instead of reinventing the wheel every time. Is this not a smart strategy?

Make corporate gift baskets part of your ongoing business plan. Go forth now and make a statement to your customers that are essential to your livelihood, well-being and ultimate survival. Do so while making the best of precious company time. It’s without question in your best interests to do so as soon as possible.


Brian is the owner of Gift Basket Paradise and encourages business owners and managers to keep communications flowing with customers through the use of corporate gift baskets. Go to and bookmark www.agiftbasketparadise.com/corporate_gift_baskets.html for corporate motivational gift ideas now!