Web 2.0 Marketing – Opening the World for the Small Business

By: David Skul


Though several large web based companies have successfully adopted web 2.0 marketing strategies, small businesses have been less adept at implementing these technologies.

Moreover, small businesses find it harder and often unaffordable to get their site redesigned and also to build new technologies and re learn marketing strategies.

The truth is, owners of small web based companies who are still hesitating on joining the Web 2.0 community could be missing out on an opportunity to obtain definitive ecommerce success.

Exploring these four new emerging web 2.0 trends can help small businesses win the battle for market share against the bigger online giants.

1. Establish a self hosted blog

Blogging provides you with a custom made platform where you can offer your customers a more personal environment and also promote your new product or service.

Blogging also enables you to begin an ongoing conversation with your clients and build a long term relationship. Blogging takes on a special significance if your small business deals with professional services, where you are the product and your primary sales mode is word of mouth as well as recommendations from past clients.

2. Make Use of hyper local blogs

Where global exposure was once the primary goal, the focus has now shifted towards offering relevant content and providing local searches for smaller customer segments.

Local advertising and attracting local markets to your online business is especially relevant if your business is service oriented or involves restaurants, hotels or real estate. With a blog being created almost every second, the playing field is now large enough to address hyper local content that targets a smaller but more select customer segment.

A local community blog is a great way to promote local sponsored events and local businesses such as country clubs, hotels and area restaurants.

3. Explore the potential of Audio and Video Marketing

New formats such as Podcasting and vlogging offer unlimited creativity in advertising, which can be particularly suitable for small businesses.

Any type of service provider can benefit by using video and audio instead of a newsletter. People like to connect with others on a deeper level. Hearing your voice or seeing your face is a great way to connect.

4. Market to Bloggers

Bloggers particularly can have a strong following. They are an extremely influential customer segment and play a vital role in Internet marketing.

Successfully targeting bloggers by appealing to their tastes and attracting their attention can change the dynamics of your business big time. This could well turn out to be one of the most powerful Web 2.0 marketing strategies for smaller businesses.


Relativity is pleased to offer Web 2.0 Advertising | Web 2.0 Marketing | Web 2.0 Promotions | iMedia services to the internet business public. You can download a free e-book with our latest insights into the Web 2.0 marketing world by signing up to our list at www.relativitycorp.com.