Selecting the Proper Business Gift Basket

By Bruce Cernicky

All types of businesses purchase gift baskets. Giving Gift Baskets is a natural expression of gratitude not only to our colleagues or clients outside of our organization but also to colleagues that we work with on a day to day basis.

With so many baskets to choose from, how do we know the best gift baskets to send? Let's take a look at the most common reasons why we send business gift baskets.

The number one reason is to express thanks or gratitude. When you send a Thank You Gift Basket you are acknowledging an employee or group of employee's efforts, a great way to encourage others to go that extra mile. You can also express your thanks to external sources such as someone who has provided a source for a referral that enhances your business.

The number two reason is to say congratulations. Congratulations Gift Baskets are a common but well appreciated way to demonstrate your company's awareness and recognition of the substantial achievements of others. By sending a Congratulations gift basket, you are demonstrating, beyond the pat on the back or congratulatory email, their accomplishments. Every time they see the gift basket or use the items contained in the gift basket, your message of congratulations will be re-enforced.

Although we hate to admit it, there are times when saying "I'm sorry" for something we have done is not enough. Sending a gift basket to acknowledge what we have done or has gone wrong is a great way to let others know that we are truly sorry.

When selecting a Gift basket remember to stay within your budget and select baskets that offer a variety of products. Most Congratulation Gift Baskets contain food and beverage products that appeal to a wide variety of tastes. But if you are aware of certain preferences that the recipient may have, such as a deep love for chocolate or golf, there are many specially prepared for them.

Regardless of what Gift Basket you choose, the most important part of sending the gift is the message you pass along to the recipient. When writing this message make sure it is sincere and heartfelt and your acknowledgment will be appreciated long after the contents of the basket are gone.

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