Have you read, studied, perhaps even trained on the sales techniques offered by the best salespeople out there yet they just don't seem to work when you do them? Are you frustrated and confused as to why and how that could happen? Whether you've studied Zig Ziglar, Tom Hopkins, Jeffrey Gitomer, Neil Rackham, or any other of the biggest names in sales training there is one thing you know beyond a doubt, and that is that there is unequivocal evidence that what they're saying works; but somehow it isn't working for you. And the fact that it isn't working for you has you in an emotional frenzy because you need sales and you need sales now. First, calm down and accept that it isn't your fault and it isn't their fault that it isn't working for you. I'm going to help you to understand that there is a perfectly logical reason this is happening to you, and that there is a way for you to overcome your challenges.
It's no secret, there isn't one single selling system that works for everyone. And there isn't anything new about any of the selling systems. People are people and we've been selling since the birth of man, and we've been doing it pretty much the same way.
There a selling system that will work for you. Any selling system can work for you unless you happen to be a person who just isn't wired to be a salesperson. The system that will work best for you is the one that feels right to you and is closest to who you are naturally.
If you've ever had children or have a sibling you fully understand that everyone is born with a personality. Each of us are our own person from birth. Now that isn't to say that we haven't been heavily influenced by those around us because we have, but children and siblings raised in the exact same environment with the same parents still think and act very differently.
Why is this difference important? The differences in our natural behaviors are very important because when we try to do things that aren't comfortable to us, or that are in conflict with our natural behaviors we do them poorly. It doesn't matter how often we try to force ourselves to fit into behaviors that aren't right for us we just won't ever be able to pull them off well.
People misread your signals when you try to be someone or something you're not. When a salesperson says the right things, and does the right things, but there you sense something about the experience that doesn't feel right you understand what I mean. Your natural reaction is to think there must be something wrong with the offer or whatever is being sold and that's why the salesperson seems uncomfortable. The salesperson didn't use the wrong sales technique and it wasn't how the sales technique was implemented.
So does this mean you're doomed as a sales failure because you don't have the right natural behaviors and motivators for sales? In most cases, no. It does mean that you need to understand your natural behaviors and motivators, and based on that understanding you need to adapt whatever sales system you want to use to fit you. And when you do that your sales success will automatically increase.
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Author: Cheryl A. Clausen can help you get where you want to be. Do your Sales Skills match up. Could you succeed faster if you just had more time? Improve your Time Management Skills, check this out.
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