By: Andrew John
The most important thing in a company is not what it does. It is how it's called. The name and logo are two main messages you give others about your company, its qualities and weaknesses. That's why choosing a business name is a top importance for anyone - including work-at-home businesses.
Time is your worst enemy when it comes to choosing a home business name. If you try to speed up the process as most business owner do, you will probably end with some very poor name instead of a real blockbuster.
First, remember that names directly affect your customers. Is it doesn't make them feel interested in your company or curious about the services you offer, that's good. Most of the times however, all they feel is boredom. Not surprisingly, such companies often end their operations soon after they started them. Take your time and try to choose a name that brings certain positive feelings towards your company.
Do not stop creating new potential business names until you have about a dozen. Only then start to compare them and decide which one is the best. Without a good list of names, all you can hope for if some half-baked company name that could have some potential. If you want something really brilliant, you need to create at least fifteen company names.
Your friends are an invaluable resource. As you have to spend days or even weeks on creating a good business name, what you will lack is a fresh perspective. Ask your friends or relatives to give you their opinions and ideas about your company name. While you do not have to agree with them, the information they may give you are important when it comes to predict the customers' response to your name.
Remember that even the best name is of no use if someone else has thought about it first. You can't name your company Microsoft! That's why you have to check your website name with a Whois service and ask your lawyer if there is any company under this name anywhere around. If not, you may proceed. If not, you have to get back a bit and come with another name.
Avoiding working under pressure is essential. If you take your time, the effects will probably be moderate-to-good. If you try to speed everything up, you may easily find yourself with poorly chosen or ridiculous name that adds nothing to the message your company tries to spread.
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