Getting Around the Google Slap

By: Jeff Spires


Article Contents:

If you are a user of Google Adwords then you will have heard of the Google Slap. The Google Slap is a term that internet marketers penned after google brought in the Quality Score(QS). Back in July of 2006, Google added the quality score to their Adwords Campaign. The Quality Score was a result of many complaints that Google had to deal with. All of the complaints were based around the quality of the landing pages that the Adwords ads were linking to. At this time, Advertisers were sending users to un-relevant web pages. The users were being re-directed to landing pages full of banner ads and AdSense ads. This obviously made the advertisers a tone of cash, but also made for poor quality user experience. So, Google being Google, introduced the Quality Score. The Quality Score is based around a few factors such as:

- Landing pages Quality

- Relevancy

- Click Through Rate

- Cost Per Click

- History of the Adwords account

- And other relevancy factors.

Once this was introduced, Marketers saw there Cost Per Click(CPC) go from $0.10 to $10.00 over night. Marketers thought this was like a slap in the face, so it became know as the Google Slap.

The Work Around:

The good news is for you and me, is that by know how to get around it, we can dominate a huge amount of different niches. If you take your time to master your QS, you will be leaps and bounds above so many of your competitors.

Heres is the simple steps that you HAVE to take for high QS.

- Your ad should contain the keyword with in the headline, Body copy and the URL.

- Your Landing page should contain the keyword in various places.

- No popup on your landing pages.

- No Scams

- No Expired Offers.

- Relevant copy on your landing page.

- No Adsense or Banner advertising.

- Be unique, no duplicate content.

- Amazing user experience.

- Make your landing page person, add photos.

- Make your landing page look legit. Not a scam

- Add Privacy & Terms and Conditions.

- Add out bound links.

Other than those simple areas that any one can change. It will then depend on your CTR. The great thing about this is that, if you try to increase your QS then your CTR will naturally increase. Why? Because of relevancy! Think about it, if you type in 'Horse Riding Lessons, Essex' and you add is all about 'Horse Riding Lessons, Essex', then the user is going to want to click onto your ad, because your ad is exactly what they are after. Always try to think of the psychology of the users, give them what they want.

Good Luck!
Jeff Spires


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