Buying the Perfect Business Gifts

By: Gareth Parkin


Have you ever been in a quandary about what kinds of business gifts to buy? Don’t fret, anyone who has ever had to make these decisions has been in the same quandary and knows exactly how you feel. This article is going to give your some ideas to use to help you in deciding what your business will give a business gifts.
The possibilities for business gifts are so large that just thinking about this can be overwhelming. There are the traditional business gifts most people are familiar with like watches, articles of clothing, desk accessories etc. But, don’t let yourself get stuck in tradition. A business gift can be anything you feel a good valuable client might enjoy and feel honored to receive.
So, getting “out of the box”, might take you to thinking about hotel and spa coupons, travel and leisure vouchers, gourmet food and drink subscriptions or programs, professional sports tickets, Broadway show tickets etc., etc., etc.
Business gifts should reflect your company’s brand or ethos, so you want to choose business gifts that echo your business niche, philosophy, vision, and mission. By aligning your business gifts with your company’s culture, you are marketing yourself at the same time as you are saying thank you for your loyalty.
There are really three specific things to remember when selecting business gifts, the first one has already been mentioned – aligning your business gifts with your company’s image. The second one is to select several levels of business gifts and the third is quality.
As you begin to think about the business gifts you will be distributing, think about who you will be targeting for receipt of these gifts. If your business is sporting goods, more than likely your clientele are adventure seekers thus, your business gifts should speak to their interests. If your business is a non-profit organization, your business gifts should represent the area of your endeavors.
Taking this aspect of business gifts a bit further, you may want to consider having different gifts for different levels of customers. If you have clients or customers who spend millions of dollars with your company every year, their business gifts need to be different that the clients or customers who spend several thousand dollars or who spend several hundred dollars etc. So, you may be looking at anywhere from 4 or more different levels of business gifts.
A key point to remember, no matter how many levels of business gifts you buy, is that the quality at each level of business gift needs to be good enough that it will not reflect poorly on your company. The business gifts you give to customers are a reflection of your business. If they are of poor quality, that will effect your public image.
Ask the promotional gift company you are using, to let you see a sample of the items you are considering purchasing. The old saying - seeing is believing –is absolutley true in this situation. An item can look awfully good in a catalogue or on a webpage and turn out to be something that will embarrass you. Don’t let this happen, Ask to see before buying.

Article Source: http://www.articleyard.com


Information about the Author:

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of business gifts and promotional gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on business gifts visit www.ideasbynet.com