Why You Need To Start Blogging To Promote Your Business Website

By: Paul J Coulter

A Blog is short for Web Log. It is essentially an online journal that people write in and make available for the world to read. Blogs are generally used by personal Internet users to write about various topics of interest or just vent their emotions to the world. But, for your average business, Blogs present an excellent and often neglected opportunity to market your products or services. They are usually free to start, and can operate without an existing website to support them.

Keep Your Visitors Coming Back

The only way to generate repeat visitors to your small businesss website is to have fresh and interesting content available for them to enjoy. Why not keep your existing customers or clients abreast of trends or events that are occurring in your industry?

Give the Search Engines What They Want

Both people and search engines love reading new information. If you update your Blog on a regular basis, your visitors and search engines will deem you to be an expert in your respective industry, and in return, youll receive higher search engine rankings and your website will generate more sales.

Increase Your Natural Backlinks

If your visitors enjoy reading your regular updates, they will surely bookmark or link to your website. This will in turn increase your rankings in the search engines even more.

Advertise Your Products and Services

Yes, Blogs can be used to advertise your businesss products and services. They can function as a way to provide product and service updates to existing customers, and allow your customers to post their own comments regarding your products and services. Hopefully this feedback will be positive, and the Blog can then function as an online testimonial for your company.

Blogs Are Usually Free

Sites such as Blogger.com allow you, or anyone else to publish their own Blog for free. Just do a search on Google for Free Blogs; Im sure youll get a couple results. Best of all, these free sites make it really easy to get setup and running. You can choose from a number of templates to make your Blog look more professional.

Make Money Using Your Blog

If you have enough interesting and updated information on your Blog it should be generating a substantial amount of traffic. From here, its possible to sell advertisements related to your Blogs subject matter. These advertisements could come in the form of text links or banners. An easy way to put advertising on your Blog is to employ Googles Adsense. Adsense will automatically serve up ads related to your content and youll earn money every time one of your visitors clicks on the advertisement. You could also join an affiliate program and provide a link to that company in your Blog. If a visitor were to click on the affiliate link and purchase a product from this company, you would receive a kickback from the sale you generated.

So, what are you waiting for? Get started now, and join the millions of business owners that are already Blogging. You wont regret it.


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About the Author:
Paul Coulter owns and operates a Toronto Website Design company that specializes in search engine optimization (SEO). http://www.ekonline.com