Internet & Business

By: Maneet Puri


1969, the year when internet was first introduced, it was being used only by the military and defense people to transmit information from one end to another without the use of any hard media. At that time it was operated with maximum secrecy so that the general public should not know about it, thus to ensure that there is no threat to confidentiality of the data traveling thru this source.

But with time, various new proposals were devised for the purpose of flowing this information, which brought with it various security patches and tools that could work with this innovation and could ensure that the securities could be imposed on the data traveling. This leaded to the revolution for the general public that everyone now could be on the World Wide Web.

Since it was new and percentage of computer savvy users was less so very few people knew and used internet. At the same time computers were getting more and more popular, which brought in many new players providing hardware, which resulted in to the cost slashing down and yes the number of computer literates was increased proportionately. This along with the computers the internet also gained popularity, this was a revolution for every business, as they started creating their web presence and could target the global market.

Now these days, in every locality of a developed or developing countries more than 70% of households have computers with internet connection, which is good news for business that they were accessible with a click of button and sending/providing the information to their client is also a task of submitting few buttons. Every business has now realized the importance of internet and when it comes to marketing or creating the awareness, internet hold a significant position in it.

Everyone realized it and thus the results is at this point of time there are millions of websites floated in virtual world and webmasters are totally dedicated at ensuring that there sites hold a good position in the search result. Now there is a competition going on WWW, and everyone is happy with it as it’s the most cost effective way of promoting a business.

In a nutshell we can say following are the benefits of Internet to the business: -

a) A channel to target the global market
b) Anyone can find a business by performing a google search
c) A site acts a presentation, so you may not need CDs or printed brochures, just refer the URL of your website.
d) Emails, IMs, VOIP phones have made communication cost affective as well as convenient.
e) Ease to the customer to get in touch with the business and request the desired information or service.
f) Better, fast and reliable connectivity with the customer base and the targeted market.
g) No need of any specialized technical knowledge to operate and run a business on World Wide Web.

Thus to conclude Internet has not just helped masses to share and gather information but is playing a very vital role in the promotion and marketing of any business.


Maneet Puri - 10 years of industry experience has made him expert in all aspects of deploying a web based application. It could be web design, web development, SEO or SEM. Now he is heading a Web Design & Development company, based in India with roots from the UK.