By: Peter Bekczy
If you have ever worked yourself up to looking into a possible business opportunity you saw promoted either through the mail, online, or in the newspaper, you also found that it doesnt take long before everyone possible has your name, email address, and other personal information so that they can transmit you their business information as well. Before too long, your letter box has been swamped with business opportunities that all affirmation that you can make money without effort whilst you slumber and of course you dont have to put in any energy whatsoever for any of this to take place. In actual fact, you can purchase a ready-to-go business opportunity and simply lie back and stash away the income, right? Of course we all know that theres a catch to these and that more than a few of us have even had such a yearning to know what the catch was that we took chances with our $29.99 to find out. And because we did, we deal with more business information flooding into our mailbox than we ever dreamed was out there.
What these business opportunity temptations do for us, besides aggravating us, is make us wonder if there really is something else out there we could be doing with our day. Perhaps there is something that can assist us with our fiscal concerns or something we could potentially find more satisfying and perhaps even fun that would more than pay for our bills. We might even start to think that maybe there is light at the end of the tunnel and maybe our kids do not have to think of us as the shadow that left bright and early in the morning and crept into their rooms after they were slumbering to kiss them good night. All these annoying business information packages have set us into a world of want. We want to be self-employed. We become angered because much of what is out there is such a swindle and we can even learn to distinguish them from their introductory line in the email.
But what if there was a place that supplied business help that was based on effective business opportunities? What if you could find business opportunities that actually made sense? What if there were realistic choices for genuine businesses and with a little bit of effort, time, and money we could take all those desires that these business information parcels created in us and actually put them to really excellent use?
Business information is more than just a few lines that try to persuade you to head out volitionally to a site on the web, enter all your identifying information to ensure that somebody else can irritate you in the future, and then pound you with emotive chords that makes you want to quit your job and stay at home and rake in the riches. This is not commercial information. This is simply marketing, and you turn out to be their target audience. Commercial information will reveal itself with some real information. Of course, you will never get all the finer details out of them without first offering them something, like your first name and a way for them to reach you, but instead of offering this personal information to people who are willing to assure you the world (but hush its a secret!) they actually reveal to you what it is youre looking at. Instead of revealing to you that they are offering you a turn key business opportunity and then bombarding you with images of spare time and money, and children who get to know your face, they actually state something real like landscaping business, or consulting business. Sure, these things might take more than the $29.99 that you waste every time you allow your emotional chords to be yanked, but at least these businesses are giving you the real article up front without soaking your bank accounts first.
The sad truth is that the largest target audience for commercial information that requires large capital infusion prior to the information is released, are families that cant afford to be shelling out $40 or $60 once a week or soto another sharlaton with empty promises. But the desire to find something that actually makes a living is so strong, that people will carry on spending money that they dont have for their next envelope of business information.
Its time to alter the way we connect business opportunities with the rest of the globe. Instead of ponying up hard earned money to learn about some incredible secret that you could have come up with on your own, how about casting our attention to places where the business opportunities are authentic, equitable, and will even tell you what they are about, without asking you to put your hand in your pocket for it first? Radical in this day and age, perhaps, but a huge relief to the countless individuals who are earnestly seeking out business opportunities that are sound, authentic, and quite simply, just make sense.
Peter is a regular contributing editor to Fuzing.com. This critique is brought to you by trade leads from the Businesses For Sale section of our Business to Business portal.
Commercial Opportunities That Are Bound To Succeed
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