Appointment setters boosting sales activities through higher productivity

By: Ron Packer


Ever consider procuring the service of outsourced appointment setters to give your company sales a boost? By having someone else other than your sales force to make appointments for home or office visits can lead to more effective selling. Not only do appointment setters set up a mutually acceptable time with the client to meet with your salesperson, they also make sure the week is filled with appointments for your sales force to work on.

It creates better value for customers when they are able to meet your salesperson face to face. In fact, in the old days, people had always made appointments with prospective customers to discuss business. Today, heavy reliance on technology has created a faceless society. We seldom make the effort to get acquainted with our customers by meeting in person. Communication is very often limited to phone calls and emails.

The chances of securing a sales are much higher if the sales staff is arranged to meet with the customer face to face. Unlike emails and phones, this is easier for you to build a relationship based on trust with your customer instantly. You will have the opportunity to put your best foot forward. Having set eyes on you, your customer is likely to feel more comfortable in buying a product or service from you.

Also, by meeting a client through an appointment, you are able to tell which clients you would like to follow up with. Given the opportunity to read client’s facial expressions, it is easier to gauge whether he or she is truly interested in your product or service. This will definitely cut the unnecessarily cat and mouse chase. Also, being able to put a face to a voice or name is conducive to a long term business-client relationship.

Making appointments are what sales people depend on because it’s not only their commission, but it’s also a part of their normal paycheck as well. However higher productivity can be achieved by employing a skilled appointment setter to fill out the weeks meetings while the sales agent is using their closing skills to bring in new business.

Full time appointment setters many times have better skills at getting past the gatekeepers than even your best sales people. Also appointment setting telemarketing companies can also even care of obtaining lists of qualified candidates. You just need to tell them what demographics, company size, company type, etc. that you are interested in.

Therefore, do not hesitate to hire appointment setters to handle the front end administrative tasks. Not only will your sales productivity increase, your staff morale will improve too.


Ron Packer is a successful Internet consultant and uses business to business lead generation services from Aspire Marketing for appointment setting in order to maximize his time with customers.