How Graphic Design Can Help Your Business

By: Andy Lomax


Effective graphic design is the applied art of arranging text and images in a way that effectively communicates a message. Effective graphic designers can enhance the image of advertising your company and products through media such as direct mail, flyers, newsletter design, brochure design, annual reports, business cards, letterheads and of course web site design. Graphic design agencies can assist you with all the above stationary to be designed to a good standard and would give you ideas of how to implement brand development.

Effective graphic designers attract people to read the content of your message. People often get their first impression of your company through some communication such as a brochure or flier or even a business card. And the quality of the graphic design influences their reaction. Effective graphic designers build trust and confidence in your company and products and helps in brand development.

At its best, graphic design agencies welds artistic concepts such as colour and shape to the essence of your products or services and takes into account the characteristics of the consumer and their trends.

Effective graphic design is also a key component of brand development. Consumers respond to graphic images such as logos, and skillful graphic design companies helps make your product stand out in a crowded marketplace.

So though you may be tempted to give your brochure design job to Sid in accounting who's a dab hand with watercolours, you should realise that the image of your organisation is something that needs a professional's touch. Graphic design agencies offer a specialised service so outsourcing is your best option. For one thing, pro designers work in many fields and are in touch with the trends of the day.

So how do you go about finding effective graphic design agencies, graphic design companies or graphic design studios? Look for a company with a strong portfolio of memorable designs. Check if you recognise any of the clients the design firm has done work for. And don't forget that graphic design is an applied art. Designs that are beautiful for their own sakes don't guarantee commercially viability. Look for designs that indicate the designer has a strong grasp of marketing too.

When you find graphic design agencies, you need to ask them about brand development, advertising etc like, how many revisions the firm will do until you're satisfied. Clarify such factors as what you'll get at the end of the project. For example, is printing included? In what format would the graphic design agencies delivery any graphics? There are a host of details like this that you need to consider.

If you want convenience, it's an advantage to hire effective graphic designers that offers a complete range of services in web development, brand development, advertising and other promotional tasks, along with portfolio management and printing. This means you can leave the whole project to one company which streamlines the whole procedure.


Andy Lomax owns and runs Kudos Web Design one of the Leading Web Design companies in Manchester. He has been working within the internet industry for over 10 years and has advised hundreds of companies about their websites and online marketing strategies. Kudos Web Design works with effective graphic designers.