Branding your Online DVD Business

By: Brent Crouch


The term "branding" is very popular in the business marketing world. Branding refers to creating an image for a company or product. For example, when you think of Snuggle� fabric softener, what do you think of? Probably a soft cuddly bear, soft sheets, towels and blankets that smell good and clothes that feel great to wear. That's exactly what the company that makes Snuggle� wants you to think of and they've spent millions to ensure you do just that. Welcome to the world of branding.

Companies worldwide spend thousands of dollars each year to brand themselves. Marketing professionals firmly believe that branding is the key to a successful and profitable business. With that said if you want your online business to be a success than it is imperative that you consider branding your business. If you do this with your DVD business you will be one of just a few that are making this effort on Ebay.

One of the most effective branding tools is a logo. If you do absolutely nothing else in your branding efforts, at least have a logo created that your customers can recognize you by. How much you spend on logo creation will depend on how complicated and intricate you want your logo to be and who you hire to create your logo for you. You can get a basic logo for less than a hundred bucks or you can have a logo done by an expert artist for a few hundred. Remember, regardless of how much you spend, an outstanding and memorable logo is well worth the investment.

Once you have your logo, put it everywhere. Put it on your auction template, mailing labels, business cards, letterhead, t-shirts, etc. There are a thousands different places you can put your logo that will make it both effective and memorable. The more your logo circulates, the more brand recognition you're creating for your business.

In addition to your logo, you're going to want a tagline for your business. For example, right now McDonald's has a tagline of "I'm loving it" and people all over the world can't get that little tune out of their head when they have the urge for a fast-food lunch or dinner. That's what I call an effective tagline. Develop a tagline that reflects what your business is about and what you are committed to. For instance, "Affordable DVDs and Awesome Service" is a basic and simple tagline, yet it gets across the image of your business.

As I mentioned earlier image is everything. If you want to be a success in business and make yourself standout amongst your online competitors then brand your business. Get your creative juices flowing or spend a little money and hire a professional to boost your online business to its highest potential.


Brent Crouch is the owner of Jillian Entertainment. He has spent the last 3 years teaching others how he built a 1 million dollar business working with dvd suppliers to purchase dvds at the lowest possible and reselling them for a profit.