Web Site Search Engine Promotion - Top SEO Methods For Increased Web Site Traffic

By Jeremiah O'Connell

The basis of web site search engine promotion includes writing appropriate content, integrating targeted keywords and search terms, and employing effective keyword density. All these methods will help greatly in making your web site rank highly in the search engine results, but there are a number of other web site search engine promotion strategies that one can use to assist in gaining top search engine rankings.

While these techniques are somewhat more complex and require some technical skills to put into action, they can be easily learnt and are well worth the effort.

Listed below are 3 top SEO methods for increased web site traffic and profits, using web site search engine promotion techniques:

Keyword placement:

Simply sprinkling targeted keywords around your web site content isn't quite going to get you floods of search engine traffic, you must know where to place these keywords to make the best of your web site search engine promotion efforts. One of the best places to put your chosen keywords (apart from your article title) is in the opening and closing paragraphs of your content articles.

Backlink text:

Backlink text, also known as anchor text, should include keywords that are targeted to the content the backlink is linking to. You can use keyword targeted anchor text links when taking part in link exchanges, writing articles and submitting your web site to directories. This will add enormous creditability to your off-page backlinks and will greatly assist the search engines to determine the purpose of your web site.

Web site layout:

Getting the layout of your website wrong can greatly diminish your web site search engine promotion efforts. If the first text the search engines has to read on your web pages are your navigation menus then it's possible that your keyword density will not be as effective as one would hope it would. To counteract this, try placing your site menus on the right-hand side or in you site footer.

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