Are your business cards saying the right message to your clients and prospects?
It may not be as complete as your other commercial color printing ads such as your brochures or posters. In fact, with the size of your custom business cards, your clients wont probably expect to know your whole story. But your print cards with the right message can be one of your most significant marketing tools to promote your business.
What a business card does is to present your clients and prospects with an image of your company and organization. It reflects how professional you are in dealing with your clients. Its your first tool that makes that initial impression for your company. And more importantly, your card makes it possible for you to become successful.
Choosing the right card for your business is one of important things you need to do. Your choice should be able to reflect your niche as well as your very own unique style so you can stand out.
When choosing your design and style, you need to be aware of what is available in the market.
Theres the basic and conventional card that you see almost everywhere. Its very distinct as its contact information and all the other contents are printed in black ink on either plain white or cream paper. Its a very sturdy style especially when youre looking at utility rather than the flash and pizzazz. The more fancy ones may not be appealing to most conservative and no-nonsense types that the basic can be the most appropriate for you if youre targeting these people.
The basic cards are very popular because the design is simple and straightforward. None of the elaborate and decorative design that may impress others. But if you want to be clear and concise, then this type of card is the right one for you.
In contrast, picture cards have images and photos that help appeal to the your more fancy set of clients and prospects. Your photo in your card can help your target clients and customers to remember you the next time you meet. The images on the other hand provide emphasis of your message. What so many words cant do, your images and graphics can do better when you want to tell your message. Often, this type of card uses commercial color printing methods to create the brilliant hues to attract more leads to your business.
Tactile cards are different as they have a more distinguished quality when felt. Often, they are printed on unusual stock such as wood or metal; and usually have odd shapes and sizes, as well as unusual folds, edges and even the finishing is different. However, because of their special appearance, tactile cards are often more expensive and may require special equipment to print.
Then there are the multipurpose cards and the out-of-the-box business cards. These cards are so different because they actually do more than promote your business name and location. As for the multipurpose cards, they sometimes function as discount cards, small calendar, a reminder card, among other functions. On the other hand, an out-of-the-box card can be developed with an extra dose of creativity included. It can draw much attention but it fetches a hefty price when you print them. Nevertheless, the attraction you generate is more than enough to compensate for the high cost.
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