What Is SEO? And Some Of Its Techniques

What is SEO (search engine optimization)? SEO is the things you do in order to optimize your page so that it gets picked up with high rankings in the search engines. First of all you must learn about the terms.

Keywords are the words you use to target visitors to your site. Keywords are used in the html code in meta tags, as well as your page content. Be sure to keep your page rich with content targeting your keywords.

Anchor text is the actual text used for a link. Anchor text is very important because is a factor in the search engines picking up your site. And try to use Anchor text for your most targeted keywords.

White Hat SEO is a term used for seo practice that is the "right way" to do it. White hat seo is the way ethical webmasters follow, and is the best way to go if you want to stay out of trouble.

Black Hat SEO is the term used for the type of seo that is usually frowned upon, such as cloaking, or keyword stuffing. Some may call black hat seo to be cheating, and in some cases it may get you banned from search engines or other programs, and once you are banned it is very difficult to get back in if even possible.

One very important thing you absolutely need if you want to get top ranking in search engines is inbound links. Search engines will look for other sites that are linking to you, and depending on how many sites link to you and thier search engine ranking, that will be one factor determining your page rank. If you have lots of links from high ranked, well known sites, you will be much better off than if you just had incoming links from your family or friend's sites. One thing you may need to do is to actually e-mail those sites with high page ranking asking them to add your link, now you need to do this professionally and telling them you will put their link of your site as well is a good idea. In order to find out a site's page ranking you could download the gogle toolbar for free and they have a nice feature telling you the current page's ranking, from 0 to 10.

You need to make sure that your site does not have excssive outbound links, this will give your site a negative affect on your search engine results.

Some experts say that it is a good idea to use dashes or underscores in your urls. This way the search engine spider programs will be able to read each word in the title and web address, giving your keywords a better chance if (and they should be) they are in your title. And you should also try to avoid using a url address that isn't "clean looking" such as "yoursite.com/articles.php/id=123" instead it should look like "yoursite.com/article-name/123.html as this has been known to help.

The SEO favorite is web content. One of the big factors for optimization is your page content, and better yet, unique content. It is a good idea to place relevant articles on your page, and you need to be sure it is unique content. If the search engine spider programs find your page and see on it content that it has seen on other sites, it will not place much importance on your page and this will only hurt your chances of placing highly on search results.

And it is important that you constantly update your site, because that is one thing search engines look for. If they see that your site updates regularly that will score nicely because it apears as if there are things of importance for you to always be updating.

I wish the best of luck to you and your site.

Ramzey has written this article and more on his review site at http://www.EdgeReviews.com